Privacy Policy
Last Updated: 17 June 2026
Website: brayroofing.ie
1. Introduction
Bray Roofers ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website brayroofing.ie (the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
We are registered in Ireland and comply with the General Data Protection Regulation (GDPR) and Irish data protection laws.
2. Information We Collect
2.1 Information You Provide Directly
Contact Forms:
When you submit a quote request, contact form, or emergency callback request, we collect:
- Full name
- Email address
- Phone number
- Property address/location
- Description of roofing issue or service needed
- Any other information you voluntarily provide
Why we collect this: To respond to your enquiry, provide a quote, schedule an appointment, and follow up on your service.
Email Communications:
If you subscribe to our newsletter or email updates, we collect:
- Email address
- Any preferences you share (e.g., service types of interest)
2.2 Information Collected Automatically
Cookies & Tracking Technologies:
We use cookies and similar tracking technologies to enhance your browsing experience and analyse Site usage. Cookies are small files stored on your device.
Types of cookies we use:
| Cookie Type | Purpose | Duration | Can Be Disabled? |
|---|---|---|---|
| Essential/Functional | Site operation, form memory, security | Session/Persistent | No (site won't work properly) |
| Analytics | Google Analytics - page views, bounce rate, user behaviour | 2 years | Yes (via cookie consent) |
| Marketing/Remarketing | Google Ads - track users for ad retargeting | 90-540 days | Yes (via cookie consent) |
| Performance | Site speed, load times, technical optimisation | Session | Yes |
Other Automatically Collected Information:
- IP address
- Browser type and version
- Device type (mobile, tablet, desktop)
- Operating system
- Pages visited and time spent
- Referring website
- Approximate location (city-level, via IP geolocation)
3. How We Use Your Information
We use the information we collect for:
- Responding to Enquiries – Answer your questions, provide quotes, schedule roofing assessments
- Service Delivery – Complete your roofing project, send invoices, follow-up communication
- Marketing & Communications – Send newsletters, service updates, promotional offers (only if you've opted in)
- Site Improvement – Analyse how visitors use the Site to improve functionality and user experience
- Legal Compliance – Meet tax, regulatory, and legal obligations
- Safety & Security – Detect and prevent fraud, abuse, and security incidents
- Customer Service – Track service history, warranty information, scheduling
We do NOT sell your personal data to third parties.
4. Legal Basis for Processing (GDPR)
Under GDPR, we process your information based on:
| Activity | Legal Basis |
|---|---|
| Responding to contact form submissions | Legitimate interest (customer service) |
| Providing roofing services | Performance of contract |
| Sending newsletters (with your consent) | Consent |
| Analytics & Site improvement | Legitimate interest |
| Legal/tax obligations | Legal obligation |
| Emergency/safety situations | Vital interests |
5. Cookie Consent & Management
Your Consent
When you first visit our Site, a cookie consent banner will appear. You can:
- Accept All Cookies – Allow essential, analytics, and marketing cookies
- Reject Non-Essential Cookies – Only allow essential cookies (Site will still function)
- Customise – Select which types of cookies to allow
Essential cookies are always enabled because the Site cannot function without them (e.g., form submission, security).
Withdrawing Consent
You can change your cookie preferences at any time by:
- Clicking the cookie banner icon (typically bottom-left or footer)
- Adjusting your browser settings to block cookies
- Using browser privacy tools (Do Not Track, incognito mode)
Browser Controls
Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please refer to your browser's help section for instructions on managing cookies. Note: Disabling essential cookies may affect Site functionality.
6. Third-Party Services & Data Sharing
Google Analytics
We use Google Analytics to understand how you use our Site. Google Analytics tracks:
- Pages visited
- Time on page
- Visitor location (city-level)
- Device type
- Traffic source
Data is anonymised. Google does not identify you personally but stores data for 2 years.
Learn more about Google Analytics privacy →
Google Ads (Remarketing)
We use Google Ads to show you relevant roofing services if you've visited our Site. This is called "remarketing." You can opt out in your Google ad settings.
Contact Form Processing
Contact form data may be stored in:
- Our email system (encrypted)
- Our CRM system (if we use one)
- Cloud backup services (password-protected)
These services are GDPR-compliant with data processing agreements in place.
No Third-Party Sales
We do NOT:
- Sell your personal data
- Share your contact information with other roofing companies
- Lease your email list to marketers
- Disclose your information without legal obligation
7. Data Retention
| Data Type | How Long We Keep It | Why |
|---|---|---|
| Contact form submissions | 3 years | Legal/tax records, customer history |
| Service records & warranty info | 7 years | Irish legal requirement for commercial records |
| Email newsletter subscribers | Until you unsubscribe | Ongoing communication (can opt out anytime) |
| Google Analytics data | 2 years | Automatic purge by Google |
| Cookies | Session to 2 years | Depends on cookie type (see section 2.2) |
When data reaches the end of its retention period, we securely delete or anonymise it.
8. Your Rights Under GDPR
You have the right to:
- Access – Request a copy of your personal data we hold
- Correction – Ask us to update or correct inaccurate information
- Deletion ("Right to be Forgotten") – Request we delete your data (with exceptions)
- Restrict Processing – Limit how we use your information
- Data Portability – Receive your data in a portable format
- Object – Oppose certain processing (e.g., marketing emails)
- Withdraw Consent – Stop us from processing data you've consented to
How to exercise your rights:
Email us at: hello@brayroofing.ie with:
- Your full name
- What right you're exercising
- Details of your request
We will respond within 30 days (or 60 days for complex requests).
9. Data Security
We implement reasonable security measures to protect your information:
- HTTPS encryption on all pages (lock icon in browser)
- Secure servers with password protection
- Limited access – Only authorised staff can view personal data
- Regular backups – Data is securely backed up offline
- No public storage – Phone numbers and addresses are never published on our Site
However, no security system is 100% secure. We cannot guarantee absolute protection against all threats. If you believe your data has been compromised, contact us immediately.
10. Children's Privacy
Our Site is not intended for children under 13. We do not knowingly collect personal data from children under 13. If we discover we have done so, we will delete that information immediately.
If you are a parent or guardian and believe your child has provided information to us, please contact us at hello@brayroofing.ie.
11. External Links
Our Site may contain links to third-party websites (e.g., Google, insurance companies, manufacturer sites). We are not responsible for their privacy practices. Please review their privacy policies before submitting information.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by:
- Posting the updated policy on this page
- Updating the "Last Updated" date at the top
- Sending an email notification (if the change significantly affects your rights)
Your continued use of the Site after changes constitutes acceptance of the updated Privacy Policy.
13. Contact Us & Data Protection Officer
For Privacy Questions:
Email: hello@brayroofing.ie
Phone: +353 (0)87 2563454
Mailing Address:
Bray Roofers
Rocky Cottage
Rocky Valley Road
Kilmacanogue
County Wicklow
A98 DP46
Ireland
Data Protection Officer (Ireland):
If you have concerns about how we handle your data, you can contact:
Data Protection Commissioner (Ireland)
www.dataprotection.ie
Phone: +353 57 8684800
Email: info@dataprotection.ie
14. Summary of Cookie Types (Quick Reference)
Do I need to consent to these?
✅ Essential Cookies – Always on (necessary for Site to work)
- Form submission
- Security tokens
- Language preferences
❌ Analytics Cookies – Requires consent
- Google Analytics
- Heatmap tools
- User behaviour tracking
❌ Marketing Cookies – Requires consent
- Google Ads remarketing
- Facebook pixel
- Email tracking
Questions about your privacy? We're happy to help.
Contact us: hello@brayroofing.ie or +353 (0)87 2563454